CONCEPT

For it’s holiday campaign, Acura wanted to spread the word about it’s annual winter sales event, capturing the joy of driving in two separate spots targeted at two separate demographics. Our insight was simple: No matter who you are, there's nothing better than the joy of getting exactly what you want for the holidays. 

 

AGENCY

MullenLowe, Los Angeles

RESPONSIBILITIES

Concept Development / Creative & Art Direction / Design

 

"NEW YEAR'S EVE" Director's Cut:

A couple, torn apart by long distance, is reunited on New Year’s Eve with the help of the Acura TLX. 

Director: Paul Minor, Skunk/Carnibird

 

"NEW YEAR'S EVE" Broadcast : 30

A couple, torn apart by long distance, is reunited on New Year’s Eve with the help of the Acura TLX. 

Director: Paul Minor, Skunk/Carnibird


"I WISH" BROACAST :30

One man gets exactly what he wished for - to relive his first drive over and over again.

Director: Paul Minor, Skunk/Carnibird


DESIGN COLLATERAL