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Bottom Drawer of Big Ideas


 

Bottom Drawer
of Big Ideas

If we lived in a perfect world, every big idea would be realized. Until then, here are a few of my favorites.

 

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Bottom Drawer of Big Ideas


 

Bottom Drawer
of Big Ideas

If we lived in a perfect world, every big idea would be realized. Until then, here are a few of my favorites.

 

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Salvation Army - Donate A Light


Donate A Light

SALVATION ARMY

Experiential, OOH, Digital

Salvation Army - Donate A Light


Donate A Light

SALVATION ARMY

Experiential, OOH, Digital

 

CHALLENGE

Over the last few years, Salvation Army’s holiday donation drive in Sydney, Australia saw a 25% fall in Christmas pledges. The traditional ringing of the bells to collect donations simply wasn’t cutting it. Our challenge was to create a more relevant human experience that recaptures the spirit of giving.

 

SOLUTION

An interactive Christmas Tree that stands unlit, prompting people to "donate a light" by tweeting their contribution to watch their bulb light up on the tree directly before their eyes.

 

AGENCY

JWT, Sydney, Australia

RESPONSIBILITIES

Concept Development | Art Direction

 
 
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A Sticker To Kill


A Sticker To Kill
SEA SHEPHERD
CONSERVATION SOCIETY

Experiential

A Sticker To Kill


A Sticker To Kill
SEA SHEPHERD
CONSERVATION SOCIETY

Experiential

 

CHALLENGE

Sea Shepherd, a non-profit marine conservation organization, was in need of a low cost high impact awareness campaign to educate the public on illegal whaling, and gain support for it’s upcoming anti-whaling expedition. Since most people are not aware of the crisis, we decided to turn their ignorance into a lesson learned, during the one week of the year when everyone is talking about the ocean: Shark Week.

CONCEPT

To make people care about the crime, make them commit it. The idea is simple: a single multi-purpose sticker campaign that runs in cinemas alongside Shark Week. In place of a regular soda lids, the ambient sticker with a drawing of a whale at it's center forces movie goers to puncture the whale themselves. 

Agency 

Chocolate Factory Studios, Amsterdam, Netherlands
 

Responsibilities

Concept Development | Art Direction

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MySpace - Build a Band


Build a Band

MYSPACE

Social, Digital

MySpace - Build a Band


Build a Band

MYSPACE

Social, Digital

 

CHALLENGE

Myspace has been around forever and has seen it's fair share of ups and downs. In an effort to revive the struggling music platform against rising competition, it needed to do more than just offer a passive music listening experience. It needed to make music interactive. 

 

SOLUTION

Build a Band is a new social feature we created for MySpace, that allows musicians to freely collaborate together to create songs.

 

RESPONSIBILITIES

Concept Development | Art Direction

 

"Build A BAND" CASE STUDY

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FOSSIL - Mood Swings


Mood Swings

FOSSIL

Experiential, Social, Cause

FOSSIL - Mood Swings


Mood Swings

FOSSIL

Experiential, Social, Cause

 

CHALLENGE

The rerelease of the 1996 Mood Watch, a nostalgia-driven cult favorite among hipsters and fashionistas alike, is a novelty fashion accessory that changes colors based on ones "mood", but of course, doesn't actually tell how you're feeling. Our challenge was to launch this watch in a way that resonated with our skeptical and advertising-averse Millennial and Gen Z audience. 

 

CONCEPT & EXECUTION

Turn the Mood Watch it into a fashion statement in support of mental health by celebrating those who don’t shy away from wearing their mood on their sleeve.

We'll invite influencers known from supporting mental health to our grand opening of Mood Swings, a unique outdoor interactive installation that gives our audience a larger than life platform to be honest about their mental health. As people begin to swing, the color reading on their mood watch will be mirrored in a giant technicolored projection art installation representing their mood, not just for an epic photo opportunity, but to give them the ability to share, and to normalize, their mental health journey. 

 

AGENCY

LAUNDRY SERVICE | New York, NY

RESPONSIBILITIES

Concept Development | Creative & Art Direction

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