concept

To launch Fossil's new Gen 4 smartwatches, we didn’t focus on all the new technology; we focused on what the technology allows you to do; own your time. Featuring Mandy Moore, KJ Apa, and Izzy Bizu.

 

AGENCY

Laundry Service, New York

RESPONSIBILITIES

Concept Development / Creative & Art Direction

 

FOSSIL | "Own Your Time" with Mandy Moore


FOSSIL | "Own Your Time" with KJ APA


FOSSIL | "Own Your Time" with IZZY BIZU


 

FOSSIL SOCIAL FEED

One of the challenges presented was to revamp Fossil's online persona into something that would stand out from the competition, drive higher engagement, and most importantly, inspire brand love. We achieved this by completely redesigning their brand, not just visually, but conceptually.    

 
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