CONCEPT // HOLIDAY FEELS

Inspired by Fossil’s late 1950’s vintage heritage, this campaign reimagines classic Americana holiday scenarios into modern, humorous, and witty remarks on the real stresses of gift gifting during the holidays. Using rich, maximalist art direction, each scene highlights a unique product feature as our storytelling catalyst.

AGENCY

Laundry Service, New York

RESPONSIBILITIES

Concept Development / Creative & Art Direction

 

 
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Post copy:

“Now you can know how high your heart rate spikes when grandma asks why you’re not married yet.”

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Post Copy:

“Being able to skip any cheesy song your sister puts on is truly the greatest gift of all.”

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POST COPY:

“28 watch straps to match the 28 holiday activities your mom guilted you into.”

 
 
 

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