Campaigns will resonate with people on a deeper level if they are conceptual, culturally relevant, and are rooted in human truths. I aim to build that foundation in all of my work.
Intentional Art Direction
We’re not just making something beautiful, we’re making people feel something. Art direction and design should intentionally evoke emotion - what do we want people to feel?
In my career, I’ve been an art director, writer, designer, strategist, and producer. Outside of the office, I am a watercolor illustrator, children’s book author, and interior design enthusiast. I learn by doing.