Inspired by Fossil’s late 1950s vintage heritage, this campaign reimagines vintage Americana classic holiday scenarios into modern, humorous, and witty remarks on the real stresses of gift gifting during the holidays.
FOSSIL | #CurrentMood
To hype the rerelease of Fossil’s 1996 Mood Watch, we hacked the popular #CurrentMood hashtag by creating our own witty and relatable mood memes using 90’s props and monochromatic art direction.
FOSSIL | Own Your Time
To launch Fossil’s new Gen 4 smart watches, we didn’t focus on all the new technology; we focused on what the technology allows you to do; Own Your Time. Featuring Mandy Moore, KJ Apa, and Izzy Bizu.
MICHELOB ULTRA | How to Be A Spokesperson
To hype Michelob ULTRA’s release of their Super Bowl spot, we created a series of social videos starring the spots leading role, Chris Pratt, passing on a little of his hard earned knowledge to the audience.
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MICHELOB ULTRA | Every Runner Has A Why
We gave 95 runners the chance to run the TCS NYC Marathon.
MICHELOB ULTRA | Refresh Your World
We launched Michelob ULTRA's new, smaller, 7oz bottle on social media in a big, unique and ownable way.
ACURA SUPER BOWL | What He Said
The pinnacle of Acura's performance is reborn again. Just one look and you’ll be saying exactly What He Said
TRESemmé | Work It
Every woman can relate; when you look good, you feel good. So whatever your style, WORK IT.
NETFLIX | The Movie Is Just The Beginning
An unstaged and unscripted look at the transformative power of movies on the smallest members of the family.
ACURA | New Year's Eve
There's nothing better than the joy of getting exactly what you want for the holidays.
PATRÓN | We Didn't Invent Tequila
To show the world Patrón's handcrafted roots, we flipped perception on it's head and simply bragged a little, all while telling the truth.
GingerMoji | Personal Project
I designed the first ever redhead emoji stickers app for iPhone.
Bottom Drawer of Big Ideas
If we lived in a perfect world, every big idea would be realized. Until then, here are a few of my favorites.
Before I was an avid watercolor painter, I was an avid stalker of watercolor painters on Instagram. Now I'm both.