CONCEPT

To launch Michelob ULTRA's new smaller 7oz bottle, made for the weekday, we created a series of monochromatic worlds that broke through the visual clutter of the social space, and positioned the product as a small hero to your weeknight. Shot entirely in frame by frame stop-motion animation, each video tells the story of your weekday grind lightened by the tiny treat waiting at the end.

AGENCY

Laundry Service, New York

RESPONSIBILITIES

Concept Development / Creative & Art Direction

 


STILLS