MYSPACE

"BUILD A BAND" | DIGITAL, SOCIAL, INTERACTIVE


Myspace has been around forever and has seen it's fair share of ups and downs. In an effort to revive the struggling music platform against rising competition, it needed to do more than just offer a passive music listening experience. It needed to make music interactive. 

Build a Band is a new social feature we created for MySpace, that allows musicians to freely collaborate together to create songs.

Responsibilities: Concept Development | Art Direction

 

"Build A BAND" CASE STUDY