NETFLIX

"The Movie Is Just The Beginning"


For their national holiday campaign, Netflix wanted a TV spot that showcased their extensive collection of kids movies. Yawn. To us, it wasn't about the movies, but rather the power of movies on a child's imagination. 

Instead of a traditional TV spot with actors, stylized sets, and scripted dialogue, we created a holiday campaign featuring unstaged and unscripted moments filmed inside real peoples homes during family movie night.

For four straight days, we drove around the suburbs of San Francisco filming three real families every single day, to compile the most adorably honest and wonderfully authentic story of how kids and their families bond during movie night. Unsurprisingly, the movie proved to be the catalyst for hilarious reenactments, deeper conversations, and real family bonding. 

Agency: R/GA, Los Angeles, USA
Responsibilities: Art Direction | Concept Development

 

"THE MOVIE IS JUST THE BEGINNING" FULL LENGTH FILM

Director Team: The Mercadantes, Epoch.


DIGITAL CONTENT

We also captured a series of short stories showcasing the effect that each movie had on the individual families.

Director Team: The Mercadantes, Epoch.

 
 
 
 

Featured on:

ADWEEK: Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie Night.
FASTCOMPANY: This is what happens when the kids are in charge of netflix.