CHALLENGE

For their national holiday campaign, Netflix wanted to showcased their extensive collection of kids movies. 

 

CONCEPT

It's not about all the movies, but rather the power of movies on a child's imagination. Instead of a traditional TV spot with actors, stylized sets, and scripted dialogue, we created a holiday campaign featuring unstaged and unscripted moments filmed inside real peoples homes during family movie night. What resulted was an honest and authentic story of how kids and their families bond during movie night.  

 

AGENCY

R/GA, Los Angeles

RESPONSIBILITIES

Concept Development / Art Direction

 

"THE MOVIE IS JUST THE BEGINNING" FULL LENGTH FILM

Director Team: The Mercadantes, Epoch.


DIGITAL CONTENT

We also captured a series of short stories showcasing the effect that each movie had on the individual families.

Director Team: The Mercadantes, Epoch.

 
 
 
 

Featured on:

ADWEEK: Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie Night.
FASTCOMPANY: This is what happens when the kids are in charge of netflix.