PATRÓN

"We Didn't Invent Tequila,
WE JUST PERFECTED IT"


Patrón owns the category of premium tequila, but most people know the brand more for it's presence at swanky parties then for it's meticulous handcrafted distillation process. Our challenge was to shift perception of Patrón from a mass brand to one that is authentic and handcrafted, all while maintaining it's iconically swagger attitude.

So we did what Patrón does best. We bragged a little, all while telling the truth.

Agency: Mullenlowe, Los Angeles
Responsibilities: Concept Development | Art Direction

 

BROADCAST :15 | WE DIDN’T INVENT TEQUILA - “AGAVE” 

Director: Tim Brown, Stink


BROADCAST :15 | We Didn’t Invent Tequila - “CORK” 

Director: Tim Brown, Stink


BROADCAST :15 | We Didn’t Invent Tequila - “HOLIDAY BONUS” 

Director: Tim Brown, Stink


GIFS

Patron_GIF_ThroughGlass.gif

PRint


 
 

Evolution GIF of all the Patrón print comps.

Evolution GIF of all the Patrón print comps.

Behind the Scenes:

It might look simple, but you should see the work that went into it! 

Note: The following are spec comps only and represent the thinking behind the campaign, not what what produced. The produced print is above.