From concept to execution, I oversee every step of the creative process to help brands connect with people in a meaningful way.
What I bring to the table:
Intentional Art Direction
To be persuasive, Art Direction can’t just be pretty. It needs to be intentional. What emotion do we want people to feel?
To launch Fossil’s new Gen 4 smart watches, we didn’t focus on all the new technology; we focused on what the technology allows you to do; Own Your Time. Featuring Mandy Moore, KJ Apa, and Izzy Bizu.
Inspired by Fossil’s late 1950s vintage heritage, this campaign reimagines vintage Americana classic holiday scenarios into modern, humorous, and witty remarks on the real stresses of gift gifting during the holidays.
Summer is a time when stars belong on the big screen. To launch Nike’s new collaboration with De’Aaron Fox, we gave the rising basketball star and his Player Edition Air Max 1’s his very own summer blockbuster movie.
The pinnacle of Acura's performance is reborn again. Just one look and you’ll be saying exactly What He Said.
Jayson Tatum is a rising star on the basketball court. To launch his collaboration with Nike on his Player Edition Air Max 97’s, we made him the star of his very own superhero movie.
To hype the rerelease of Fossil’s 1996 Mood Watch, we hacked the popular #CurrentMood hashtag by creating our own witty and relatable mood memes using 90’s props and monochromatic art direction.
An unstaged and unscripted look at the transformative power of movies on the smallest members of the family.
To hype Michelob ULTRA’s release of their Super Bowl spot, we created a series of social videos starring the spots leading role, Chris Pratt, passing on a little of his hard earned knowledge to the audience.
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We gave 95 runners the chance to run the TCS NYC Marathon.
We launched Michelob ULTRA's new, smaller, 7oz bottle on social media in a big, unique and ownable way.
To show the world Patrón's handcrafted roots, we flipped perception on it's head and simply bragged a little, all while telling the truth.
Every woman can relate; when you look good, you feel good. So whatever your style, WORK IT.
There's nothing better than the joy of getting exactly what you want for the holidays.
Before I was an avid watercolor painter, I was an avid stalker of watercolor painters on Instagram. Now I'm both.
If we lived in a perfect world, every big idea would be realized. Until then, here are a few of my favorites.