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SuperFly Overview


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SuperFly Overview


 

Client: Virgin America | Integrated
Responsibilities: Art Direction | Design | Concept Development

150,000 travelers flock to Comic Con in San Diego each June, many flying from long distance on a wide range of airlines. This year, to champion the superior service of Virgin America, we will surprise our Comic Con bound passengers with SuperFly Status. A VIP pass to experience the event in Virgin's signature comfort, and style.

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SuperFly Costume


SuperFly Costume


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SuperFly Status


SuperFly Status


 

SUPERFLY STATUS

No badges, no passes, no lines, no waiting. All you'll need to gain fast access to events is your SuperFly costume and yourself. Costume Wearers gain exclusive entry to:

 
 
 
The SuperFlyer Line - fast access to Comic Con meet and greets with their favorite celebrities. 

The SuperFlyer Line - fast access to Comic Con meet and greets with their favorite celebrities. 

Front row Superflyer Seating   in none-other than first class Virgin America seats. 

Front row Superflyer Seating   in none-other than first class Virgin America seats. 

The SuperFly Photo Stage with their favorite heroes.

The SuperFly Photo Stage with their favorite heroes.

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Social Presence


Social Presence


Social Presence

#SuperFly

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Pre-Promotion


Pre-Promotion


Pre-Promotion

Selling seats to Comic Con

TARGETING TICKET PURCHASERS

Page takeover + Banner on ticket purchase page

Page takeover + Banner on ticket purchase page

Ticket Confirmation Email Banner

Ticket Confirmation Email Banner

TARGETING COSTUME WEARERS

Pinterest Mosaic

Pinterest Mosaic

Sponsored Google Image Post

Sponsored Google Image Post

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Post-Promotion


Post-Promotion


Post-Promotion

To live beyond Comic Con

The SuperFly campaign will live on after Comic-Con with a print-series called "Superheroes In Flight".
Because really, is there any better way to fly?

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At Comic Con


At Comic Con


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Magazine


Magazine


Promotional

Comic Con Magazine

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